Nifty Gateway Partners With Samsung to Develop 'First-Ever Smart TV NFT Platform'

Nifty Gateway, the non-fungible token (NFT) marketplace has announced that the company has partnered with the electronics giant Samsung. The two firms have been working on the “first-ever smart TV NFT platform” and Nifty Gateway is already integrated into Samsung’s 2022 premium TV product lines.

NFT Marketplace Nifty Gateway Partners With the Electronics Giant Samsung

During the first week of January, the electronics company Samsung revealed it was getting into non-fungible token (NFT) technology and NFTs would be introduced into the company’s TV products. At the time, Samsung didn’t get into too many details except that it would offer the first smart television product line with NFT capabilities.

Now just over two months later, the Gemini-owned Nifty Gateway NFT marketplace announced that it has partnered with Samsung. The partnership is meant to “develop the first-ever smart TV NFT platform for exploring, purchasing, and trading digital art and collectibles.” According to the press release, Nifty Gateway is already integrated into Samsung’s 2022 premium TV product lines, which include the QLED and Neo QLED smart TVs.

“Leveraging Samsung’s and Nifty Gateway’s technology, customers can seamlessly browse, display, and interact with NFTs from the comfort of their couch,” Nifty Gateway’s announcement details. “In addition, customers will have access to more than 6,000 art pieces from emerging and top artists including Beeple, Daniel Arsham, Pak, and more.”

Duncan Cock Foster, the co-founder of Nifty Gateway further detailed during the announcement that Nifty Gateway aims to bring NFTs to “a billion people.”

“We are committed to making NFTs accessible and NFT purchasing more seamless than ever before,” the Nifty Gateway executive remarked. The NFT marketplace co-founder further added:

With our mission in mind, we couldn’t be more excited to partner with Samsung to develop a groundbreaking NFT collecting experience. Their dedication to user experience and focus on the highest quality displays aligns perfectly with our vision to allow anyone, anywhere, to interact with their favorite creators.